Ritual - We're For Food

We’re For Food is a warm, romantic campaign for Ritual — a celebration of restaurants, rituals, and the small pleasures that make a city feel like home. Told through intimate, sun-drenched visuals and evocative details, the spot captures the quiet beauty of everyday cravings: the late-night order, the morning coffee, the dish you dream about all week.

Our visual approach leaned into natural light, soft textures, and documentary-inspired moments to create something that feels personal and lived-in. This isn’t just about food — it’s about the people who make it, the places that serve it, and the love that goes into every plate. We’re For Food is Ritual’s way of saying: we see you, we appreciate you, and we’ll be back for seconds.