Commercial
Director - LOOKOUT
Cadillac Fairview
Shop The Look was created for Cadillac Fairview as a modern celebration of in-mall fashion, fusing sleek cinematography with trend-forward styling. The campaign was built to feel editorial but accessible — blending movement, light, and texture to spotlight the latest seasonal pieces across a curated set of CF retailers. Every frame was designed to feel like a still pulled from a fashion-forward dream: elevated, effortless, and aspirational.
With a clean studio backdrop and dynamic art direction, the visual approach let the clothes lead — allowing texture and silhouette to take center stage. Whether shared across digital signage, social, or in-mall display, the campaign invited shoppers to envision themselves in the look — and to take it home with them. A scroll-stopping campaign that turns mall fashion into a moment.
