Commercial
Director - Aaron A
Bud Light
Created for Bud Light, Big Bang captures the electric energy of a house party in full swing — cold drinks, loud music, and a room pulsing with life. To elevate the experience, we integrated bursts of animation that transformed the ordinary into the outrageous, giving the spot a surreal, high-energy twist that matches the boldness of the brand.
From dynamic lighting to crowd choreography, every element was designed to amplify the chaos in the best way possible. The result is a celebration of spontaneity, connection, and that first crack of a cold one that sets everything in motion. Big Bang doesn’t just show a party — it throws you into the middle of one.
