Commercial
Director - LOOKOUT
Microsoft
For this Microsoft Copilot campaign, we brought to life a heartfelt moment between a father and son — a bedtime story crafted with the help of AI. The spot celebrates the possibilities of everyday creativity, showing how Copilot can transform a simple prompt into a magical narrative. Our goal was to ground futuristic tech in something warm, familiar, and universally human.
We paired soft, cinematic lighting with immersive motion graphics to illustrate the power of storytelling enhanced by AI. Floating windows, animated characters, and subtle visual effects helped bridge the digital and emotional worlds, creating a piece that’s both tech-forward and tender. Bedtime Stories highlights how Copilot isn't just a tool — it’s a spark for connection, imagination, and modern parenting.
