Jose Cuervo - Day Of The Dead

This animated campaign for Jose Cuervo celebrates Día de los Muertos with a burst of psychedelic flair and vibrant tradition. Rooted in the brand’s heritage and agave roots, the spot is a kaleidoscopic journey through color, culture, and celebration — where sun gods grin, marigolds bloom, and tequila flows. Our goal was to blend folklore with fun, giving the classic Cuervo aesthetic a bold, contemporary twist.

With a visual style inspired by vintage comic books and Mexican iconography, we leaned into surreal transitions, textured animations, and playful symbolism. The result is a high-energy ride through Cuervo’s world — one that honors the past while partying in the present. Day of the Dead proves that no one brings tradition to life quite like Jose Cuervo.