Commercial
Director - LOOKOUT
Dataiku
Return on AI is a vibrant, stylized commercial created for Dataiku — designed to make the power of AI feel clear, human, and approachable. Through carefully composed vignettes, we highlighted real-world scenarios where AI-driven insights streamline complex workflows, from lab research to logistics. The look is clean and color-forward, reinforcing the simplicity and confidence that Dataiku brings to decision-making.
By pairing minimalist sets with precise motion and thoughtful blocking, the spot communicates efficiency without ever feeling sterile. Every moment was crafted to visualize clarity — turning the abstract promise of AI into something tactile, visual, and surprisingly fun. Return on AI reframes data science not as a mystery, but as a tool for everyday brilliance.
