Commercial
Director - Aaron A
Alessia Cara
Scars To Your Beautiful is a powerful music video for Alessia Cara, created to amplify the song’s core message: that beauty isn’t about perfection — it’s about acceptance. Told through raw portraiture and intimate vignettes, the video features real people sharing their stories, vulnerabilities, and strength. Every frame is a reminder that worth isn’t something to earn — it’s something to recognize.
Shot with honesty and intention, the visual approach stripped away gloss in favor of truth. With Alessia’s performance woven between documentary-style moments, the piece balances cinematic polish with emotional realism. Scars To Your Beautiful isn’t just a video — it’s a movement in motion, reminding audiences everywhere that they’re already enough.
