Inspired by the story of Orville Redenbacher, we had the pleasure of working on this campaign for Conagra. We decided to shoot our kernels, to give the spot a unique hybrid live-action/animation look. No procedural particle effects here - we put in the hours to create custom paths for each kernel. The campaign was launched across TV and digital which resulted in a double-digit growth for the brand in the microwave category. Our custom design illustrations also made it onto the packaging.